ralph lifshitz changed his name to ralph laund
he wanted to become a famous designer
what is perasonal branding 1) who you are 2) what you do 3) what makes you different or how yo create value for your target market
personal branding rule number 1) you must tell and ultamitly show business why they should choose you over someone else.
what a personal brand does it is all about influence and what makes you different about everyone else it influences how people perceive you . to be effective.